Editor’s note: This is a sponsored post written by the staff at Georgia State University’s Robinson College of Business. Showing up on Instagram isn’t enough. Marketers must know the nuances of their audience on every digital platform, engage with them effectively on each, and measure where their efforts are working as well as falling short. Read more
Editor’s note: This is a sponsored article to announce that the Meriwether Industrial Development Authority is now the exclusive sponsor of Global Atlanta’s Korean coverage. It’s no secret that Korean investment has been a boon for Georgia, especially in the automotive sector in the decade after the announcement of Kia Motors’ West Point factory. But looking at small communities may be Read more
Editor’s note: This is a sponsored post announcing Atlanta-based Elkhalil Law’s backing of Global Atlanta’s Middle East and North Africa coverage, which now reaches about 500 readers every month with a specialized email newsletter. Subscribe here. Elkhalil Law is the latest sponsor of Global Atlanta’s coverage of the Middle East and North Africa, becoming the exclusive partner Read more
Editor’s note: The below is a sponsored post written by the staff of the Robinson College of Business. At CoinDesk’s Consensus 2018, FedEx CEO Fred Smith essentially said companies that don’t embrace blockchain technology face extinction. How can businesses catch up with trends that have disrupted countless sectors at a lightning pace? The Robinson College Read more
Editor’s note: This is a sponsored post written by Justin Russo, an associate in the Atlanta office of Fragomen, Del Rey, Bernsen & Loewy, LLP. With unemployment at a near all-time low, the pressure is on for employers of all stripes to find skilled workers, but the crunch is especially pronounced in technical fields.
The saying goes, “Happy wife, happy life.” But employers are finding that workers’ domestic bliss — or lack thereof — can impact their own bottom lines. Managing the demands of an increasingly international workforce is about more than providing a clear path for advancement or an enticing cross-cultural career challenge. More and more, corporations are Read more
Editor’s note: This article is a sponsored post from Georgia State University’s Robinson College of Business. Want to know the science behind leading brands’ success? Marketing legend V. Kumar and accomplished CMO Tim Bohling will share the strategies employed by global organizations like Coca-Cola Co., Procter & Gamble and AT&T in Engaging Customers for Profitable Read more
Editor’s note: This article is a sponsored commentary that was not written by Global Atlanta’s editorial team. The author, Diane Alleva Cáceres, Ph.D., is the CEO of Market Access International Inc., which has been helping companies break into the U.S. market for 18 years. She wrote the piece to mark the launch of Global Atlanta’s monthly Read more
Editor’s note: This is a sponsored post produced for Georgia State University’s Robinson College of Business. It’s only a year long, but Master’s of International Business students at Georgia State University could already see how the degree will influence their futures as they approached December graduation.
Editor’s note: This sponsored commentary was written by Kevin Miner, a partner at Fragomen, Del Rey, Bernsen & Loewy, LLP, whose Atlanta office is a Global Atlanta annual sponsor. As we approach the end of the first year of the Trump administration, employers are beginning to feel the practical effects of its “America First” approach Read more