Atlanta-based Cardlytics Inc., an advertising company that collects consumer purchase data to create targeted advertising, announced on Aug. 28 that it has partnered with its first bank in the United Kingdom.
The partnership with the Lloyds Banking Group marks a “significant international growth for the company,” Lynne Laube, Cardlytics president, COO and co-founder, said in a news release.
According to the release, Cardlytics already has partnerships with nearly 400 financial institutions in the U.S. including Bank of America, PNC Bank and Regions Bank.
By partnering with Cardlytics, the release said, banks gain insight into consumer purchase behavior for 70 percent of U.S. households.
The company’s patented technology allows advertisers to connect with buyers through online banking and mobile banking channels.
Lloyds Banking, which operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB and Bank of Scotland, has more than 30 million customers and is the country’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages.
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