Sam Zamarripa isn’t letting the “tequila effect” of Mexico’s turbulent political and economic problems keep him from committing even further to emerging markets in Latin America.

Founder of the Zamarripa Group in Atlanta, Mr. Zamarripa opened an office in Santiago, Chile last Wednesday, sending the company’s account executive, Fernando Landman, who is a native of Chile but hasn’t lived there for seven years, to register the company and explore trade opportunities.

Mr. Zamarripa is convinced that this is the time to have an active presence in Latin America so that his international sales and marketing company will be able to benefit from Chile’s current growth and be prepared for comeback of Mexico and of Argentina.

He said that the company, which has three full-time employees including himself, has particular expertise in technological products including hardware and software, but that his experience on behalf of mid-sized companies is broad-based.

 Chile’s relatively strong economy makes it a good launching pad for his operations, which take him throughout the Spanish-speaking world.

“Remember that Santiago is not far from Argentina,” he added.  “It’s a better investment to have Fernando on the ground in Chile and be able to run over to Argentina when he needs to.”

Mr. Zamarripa hosted a delegation in Atlanta from Salamanca, Spain last year.  (See Globalfax, Vol. 2, Issue 36.).  He may be reached by calling (404) 614-0400; fax (404) 614-0410.