As we brace for the economic impact of the global Covid-19 pandemic, now is not the time for business as usual, especially when it comes to the franchising model at […]
Author Archives: Ben Lawrence
Ben Lawrence is the Aziz Hashim Professor of Franchise Entrepreneurship at Georgia State University’s Robinson College of Business. He holds a Ph.D. in marketing from Boston University’s Questrom School of Business and was formerly on the faculty of Cornell University. For questions about franchising or how to get involved with GSU’s franchising initiatives, contact him at blawrence@gsu.edu.
Posted inBusiness
Commentary: Why Atlanta Should Be the Global Hub for Franchising
Much has been made of Atlanta’s rise as a hub for technology, logistics and cybersecurity, but there’s an equally important sector for which the city already boasts all the ingredients to […]