Building on 20 Years in Georgia, Hisense Moves U.S. Headquarters to Alpharetta

Chinese appliance and television manufacturer Hisense has moved its U.S. headquarters to Alpharetta. 

It’s not a new investment for Georgia, as the company has long led its North American operations from the state, but keeping the company here as it consolidates may be seen as a win in its own right. 

And Alpharetta and Fulton County, where the company hosted a ribbon-cutting in January on a new Windward Parkway space, are celebrating a new international headquarters. 

“Our move to Alpharetta marks a defining moment for Hisense USA. Nearly 20 years after arriving in Georgia, it reflects our continued growth, the collective efforts of our people and our commitment to innovation alongside a community that shares our ambition for technological leadership,” says Louis Hou, president of North America region and general manager of Hisense USA, said in a news release. 

Though it hails from across the world, Hisense’s most recent move in Georgia, where it landed in 2007, took it barely across the county line from Gwinnett to Fulton. The January event represented the start of a phased move from the Suwanee location, straddling the line with Johns Creek, to the new facility in Alpharetta, a growing tech hub. 

The company wouldn’t say whether it would be hiring more employees as it spreads out into the new space, but only that the “expansion reflects our commitment to innovation and our long-term growth trajectory,” according to a spokesperson.

Just as Georgia has played a role in Hisense’s expansion into the U.S., the company at one point helped the Georgia Department of Economic Development make inroads into China. 

The Hisense tower in Qingdao, China, its hometown, once served as home to the state’s investment office in China, an outpost later shut down as relations between the U.S. and China deteriorated and some promised Chinese investments failed to materialize. 

Yet even with the tough geopolitical environment, some site selection consultants are now seeing an uptick in Chinese projects around Georgia and the South as companies aim to localize production and avoid elevated and prolonged tariffs.

Hisense does not manufacture its products in Georgia.