Three nonalcoholic, ready-to-drink brands have joined the Coca-Cola Co.‘s roster of brands that generate annual retail sales of more than $1 billion, the company announced on Feb. 5.
According to a Coke news release, Gold Peak tea, which is available in the U.S.; Fuze Tea, which is sold in nearly 40 countries, and I Lohas mineral water, which is sold in Japan, joined 17 other members of its 2014 billion-dollar club.
Gold Peak is a tea brand developed by the company that was launched in 2006 and has grown each year by double digits. It is sold in multiple varieties including sweet and lemonade tea.
Fuze Tea, launched in 2012 in 14 international markets is now available in 40 markets in 30 varieties around the world.
The I Lohas water brand was launched in Japan in 2009.
Muhtar Kent, chairman and CEO, said in the release, “We are taking definitive steps to capture the enormous growth opportunities available to us in the global nonalcoholic ready-to-drink beverage industry.”
Coke has added 10 brands to its billion-dollar portfolio since 2007 across a range of beverage categories including sparkling, juice, water and tea including Coca-Cola Zero, Simply, Minute Maid Pulpy, Del Valle, Bonaqua, Ayataka and vitamin water.
According to the release, the company is counting on several of its 16 sparkling and still brands that generate retail sales between $500 million and $1 billion to join the billion-dollar club in the near future.
To learn more about its billion-dollar brands, click here.