Chief Operating Officer Naeem Hussain, far right, welcomes U.S. Commercial Service's Bruce Ellsworth to cut the cake as CirrusLabs opens its offices in the Dubai in 2023.

An Alpharetta software firm was honored by the U.S. Commerce Department for its pursuit of cross-border opportunities, most recently the opening of a customer experience center in Dubai last year.

Chief Operating Officer Naeem Hussain, second from right, accepts an Export Achievement Certificate from Commerce Department officials including Arun Venkataraman, assistant secretary of commerce for global markets and director general of the U.S. and Foreign Commercial Service, at right.

Arun Venkataraman, assistant secretary of commerce for global markets and director general of the U.S. and Foreign Commercial Service, presented CirrusLabs with an Export Achievement Certificate May 31 in metro Atlanta.

Chief Operating Officer Naeem Hussain was on hand to accept the recognition and represent the company in a panel discussion on “Building Bridges to Global Markets” at the U.S. Pan-Asian Chamber of Commerce’s CelebrASIAN 2024 conference on business and procurement in Alpharetta.

CirrusLabs, which has U.S. offices in Atlanta and Reston, Va., was already expanding abroad before its most recent foray into the Middle East. In 2022, it opened an India headquarters in Bangalore and a delivery center in nearby Mangalore. Before that, it established CirrusLabs North in Oakville, a city in the Canadian province of Ontario.

The Middle East office is situated in an innovation-focused economic zone known as Dubai Silicon Oasis. It’s designed to give customers a chance to “experience the latest innovations in digital transformation,” Mr. Hussain said in a news release, as CirrusLabs sells its services more aggressively throughout a region it classifies as Middle East, Turkey and Africa, or META.

On LinkedIn, CirrusLabs thanked Bruce Ellsworth, the Commerce Department’s commercial and digital attache in Dubai, for his support, along with Dina Molaison, a senior international trade specialist based in Atlanta.

The CelebrASIAN conference is the flagship conference of the USPAACC. The Building Bridges panel enabled the Commerce Department to showcase its Global Diversity Export Initiative and other measures to help Asian-Americans and Pacific Islanders break into new markets abroad.

Commerce will run another such panel, this time focused on Black-owned businesses looking at Africa, at the National Black Business Conference in Atlanta in August. Learn more here >>

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...

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