Author Talk: John McIntyre’s ‘Multinational Enterprises and the Challenge of Sustainable Development’

Join Global Atlanta for the next interview in “Authors Amplified”, a series of virtual book talks in partnership with the Atlanta Global Studies Center spotlighting Georgia voices on international issues. 

We’ll be chatting with Professor & Executive Director of Georgia Tech CIBER, John R. McIntyre, on his book, Multinational Enterprises and the Challenge of Sustainable Development, in a podcast-style interview that will be broadcast live.

About the book (text from the publisher):

Transnational corporations play a role in the design, diffusion, and consolidation of sustainable development in the context of globalization and multinational firms. In this timely book European and American contributors analyze this role and explore the complex and dynamic phenomena of economic, political, cultural and legal interactions involved.

In order to understand this interplay, the authors examine the practices and organizational behaviors used by multinationals in sustainable development. They also discuss the evolving concepts that multinationals hold about sustainable development and corporate social responsibility and how companies reaffirm these philosophies through their strategy and organizational practices such as human resource development, marketing, supply chain, information technology, law, and communications. The authors outline an approach to help identify the key details and motivating factors in decision making.

Scholars, students and policy analysts in the fields of business, ecology, economic development and developmental economics and consultants focusing in corporate planning and strategic analysis will find this original collection of great value.

About the author: 

Dr.  John R. McIntyre is founding Director of the Georgia Tech Scheller College of Business Center for International Business Education and Research (CIBER), professor of management (strategy area) with a courtesy appointment in international relations in the Georgia Tech’s Sam Nunn School of International Affairs. He received his graduate education at Northeastern University, completing his Ph.D. at the University of Georgia.