International Business Webinar Series “Revisiting Export Strategy: Research and Practice”

Exporting is arguably the most consequential international business (IB) and international
marketing (IM) activity undertaken by firms. It is also the backbone of IB initiatives, with
MNCs and other large international firms being among the largest exporters. Recently, the
anti-globalization theme has regained momentum, especially following the COVID-19
pandemic, the war in Ukraine, and subsequent supply chain bottlenecks. These disruptions
have demonstrated the importance of exporting and importing not only for finished goods but
also commodities. Paradoxically, as compared to the past, far less research on exporting topics
is published in academic journals lately. Research activity on exporting as an alternative to
more involved forms of IB/IM engagement does not appear to have gained much momentum
among scholars.

The goal in this webinar is to present exporting’s role in IB/IM research and practice. They will
also discuss how exporting strategy can respond to fundamental shifts in globalization
(e.g., digitalization, anti-globalization, strong dollar), and disruptive changes in global climate
(e.g., politics, economic, the pandemic). The webinar will highlight country and company
illustrations and will provide various lenses through which scholars and practitioners might
approach exporting. The target audiences include academics, researchers, and practitioners

Key Takeaways:
– The ubiquity and importance of exporting within IM/IB
– Responding to fundamental global shifts and disruptive forces through exporting
– Issues and topics for future export research consideration (areas, conceptualizations, and
methods)