International Business Webinar Series: Unlocking Strategic Insights Across Borders

In the international business landscape, profound insights fuel strategic decisions, impacting product development, effective marketing, and holistic growth. To thrive, businesses must navigate the cultural nuances that differentiate countries and markets, adapting research methods while fostering collaboration. Success is underpinned by cultural awareness, ethical integrity, data quality, adaptability, and local partnerships.

Strategic insight generation has been utilizing technology driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential.   

This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence.

Key Takeaways:

• Explore the significance of insight generation for international businesses.
• Examine the variances in marketing research and insight generation between countries and the impact of cultural differences.
• Identify the challenges and critical success factors in international marketing research and gain practical recommendations.