Think Local, Win Global: Marketing Strategies for International Growth

Expanding into global markets takes more than translation. It requires strategy, cultural awareness, and the ability to adapt what works at home for new audiences. The University of Georgia Small Business Development Center will host a workshop focused on helping companies bridge that gap, exploring how strong domestic brands can successfully translate into international growth.

Led by global marketing expert, 2x author and podcast host Wendy Pease, the session will highlight the hidden costs of miscommunication and provide practical tools for building a “think global, act local” approach. Drawing on more than 20 years of experience, Pease will share real-world examples of companies that succeeded and failed when entering international markets, offering actionable insights on multilingual marketing, brand consistency, and cultural alignment.