Known for its news coverage of international business and profile articles highlighting Georgia exporters, Global Atlanta itself got into the export game in 2016.
The publication was honored with the GLOBE (Georgians Leveraging Opportunities By Exporting) Award for sales to the nations of Barbados in the Caribbean and Qatar in the Middle East.
The Georgia Department of Economic Development recognized 24 winners who exported to new markets during the year (129 countries in all) at a March 14 reception at the Atlanta History Center. Many were manufacturers providing physical goods, while Global Atlanta was among those that sold services across international borders.
Global Atlanta provided advertising and consulting to Barbados for its “Barbados Comes to Atlanta” community forum and investment conference, held last May. Qatar Airways bought advertising to promote its job openings upon entering the Atlanta market last June.
But this wasn’t the company’s first foray into international sales. Multiple foreign clients — from investment promotion agencies like Invest in France to tourism boards — have turned to Global Atlanta to grab the attention of an audience focused on Atlanta’s ties with the world. Global Atlanta also has readers across the Southeast, one of the fastest-growing regions in the nation.
Global Atlanta is no stranger to export awards — just to being recognized as an exporter in its own right rather than an observer and promoter of others. In 2014, the U.S. Commerce Department picked Global Atlanta for the President’s E Award for Export Service, recognizing its longstanding efforts to provide practical information that helps readers stay up to date on trade policy, export opportunities and both inbound and outbound delegations.
Read more about the GLOBE Awards and the other 23 winners here.