GreyOrange's suite of Ranger robots are used in a variety of warehouse applications, all coordinated by its GreyMatter fulfillment operating system.

Founded a decade ago in India with an earlier international hub in SingaporeGreyOrange in 2018 put a regional U.S. headquarters in Atlanta to be closer to customers, noting that it would also manufacture 20,000 robots nearby over the next three years. 

Samay Kohli and Akash Gupta are the India-born co-founders of GreyOrange.

Now, its Georgia outpost is becoming its global base of operations as the company ramps up production and sales of AI-enabled robots aiming to smooth the e-commerce revolution. GreyOrange’s devices pick and arrange online orders, supporting a growing logistics industry that faces a widening labor shortfall of more than 420,000 warehouse workers, the company estimates. 

GreyOrange, which also offers a software platform, announced Tuesday it would invest $1 million and hire 200 at 660 Hembree Parkway in Roswell, a 110,000-square-foot office and fulfillment center for building and shipping its robots. GreyOrange’s entire C-suite will be located in Roswell, along with the vice president of global sales. 

“Atlanta is internationally known as a ‘supply chain city’ due to the infrastructure, university support, and leading companies headquartered in the metropolitan area,” said Chief Operating Officer of GreyOrange Jeff Cashman. “Atlanta is the perfect environment to accelerate the evolution and growth of GreyOrange as we continue to innovate intelligent fulfillment concepts for our global customers.”

GreyOrange’s LinkedIn page notes that the company employs more than 650 people across its five offices in Japan, India, Singapore and Boston, where it conducts artificial intelligence research. More than 500 of the employees are located in the India’s Gurgaon district, a tech hub outside Delhi. 

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As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...