Kids2's Shanghai office has a rug with a Shanghai map, lantern-inspired lighting an a red "ribbon" that runs throughout the office. It also features a digital experience area with four projection installations equipped with augmented reality.

Atlanta-based children’s products brand Kids2 is deepening its presence in China with a new office and an expanded factory complex.   

Kids2, which operates its global headquarters in Buckhead, announced March 3 that it had opened an office in Shanghai outfitted with technology and decor aimed at spurring creativity and collaboration. 

In addition to a “digital experience area” that provides an immersive, interactive journey through the company’s products for customers and visitors, the office is dotted with design touches that blend Kids2’s international roots with Chinese sensibilities

“Kids2 Shanghai is a great opportunity for our team to build and expand our presence in China, and in doing so, help enhance our growing ecosystem of team members, partners and parents globally” said Ryan Gunnigle, CEO and Owner of Kids2, in a news release.”We are a forward-thinking company committed to always seeking better solutions to create more tiny wins for all parents everywhere, and it is essential to have innovative minds from across the globe to help add much-needed creativity to our overall Kids2 team.” 

The company also said it would expand its “vertically integrated” factory complex in Jiujiang, a port city on the Yangtze River in northwestern Jiangxi province. The addition of three new buildings at what it calls the WINVENTION factory will be accompanied by the hiring of 1,000 new employees. According to a posting on the Kids2 website, the factory complex already had seven facilities as of September 2020. 

Kids2 has 450 workers across 13 global offices on five continents, serving customers via 70,000-plus retail outlets in 90 countries.

Starting as a toy company 50 years ago, Kids2 now makes an array of 500-plus products for kids under 2 years old via three brands, including Bright Starts activity mats, Ingenuity high chairs and bassinets and the popular Baby Einstein line of educational toys. 

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...