The Qatari 2022 World Cup committee is coming to Atlanta – known for hosting an Olympic Games long on legacy and short on cost in 1996 – for help preparing for soccer’s biggest tournament.
But the delegates coming Jan. 26-28 aren’t seeking sports marketing advice. They want to meet companies that can provide products and infrastructure needed to pull off the massive sporting event. That could translate into billions of dollars in sales for U.S. companies.
The delegation will be led by Hassan Al-Thawadi, the general secretary of the supreme council of the Qatar 2022 FIFA World Cup.
Susan Ziadeh, U.S. ambassador to Qatar, will provide an overview of the country at a breakfast briefing to be held on Jan. 28 at the Metro Atlanta Chamber. One-on-one meetings will be available after the breakfast. Companies are sought in the following sectors:
-Construction Equipment and Tools
-Environmental and Green Technologies
-Information and Communication Technology
-Medical Equipment and Services
-Security and Safety Equipment
-Travel and Tourism
The event is being hosted by the U.S. Export Assistance Center in Atlanta, which is part of the U.S. Commercial Service. Commercial officers posted in Qatar will be on hand to answer questions, as will Qatari government officials.