Jimmy Deenihan, Ireland's minister of arts, heritage and gaeltacht, is counting on the Irish overseas communities to help develop the Irish "brand" based on its culture and high standards for education.

Ireland is using St. Patrick’s Day as the basis for a global branding campaign to publicize the country’s cultural and educational assets, Jimmy Deenihan, its minister of arts and heritage,…

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Phil Bolton is the founder and publisher emeritus of Global Atlanta.