Terminus is the latest Atlanta firm to set up a London office. Photo by Aron Van de Pol on Unsplash

Atlanta-based marketing software firm Terminus has hired its new head for Europe, Middle East and Africa, revealing more details around its rationale and strategy for expanding in the region. 

Terminus announced in March that it would open a London office covering the region as part of a global expansion enabled by a $90 million Series C raise. 

Gavin Dimmock, a 25-year veteran of the enterprise software space, has been tapped as the new general manager for EMEA. He worked more than 14 years with Oracle, then helped Marketo and Sitecore grow across the region before joining Terminus.

In a blog post, Terminus said it has been running account-based marketing campaigns in EMEA for an increasing number of clients as its cachet grows in the U.S. — and as more companies see the value of account-based marketing and use it to target customers investing in their digitization. 

“We are investing in international expansion to further our global capabilities. It is our number one priority to continue innovating and expanding our capabilities for customers. This better positions us to help even more companies rapidly improve how they go to market to drive exceptional customer experiences,” Mr. Dimmock wrote. 

The London office will keep Terminus close to both customers in the region and targeted accounts for those using its platforms. The Terminus Engagement Platform, a set “contextual targeting” tools with software, CRM and data analytics, has been translated into more than 40 languages. 

Mr. Dimmock’s post teased the idea that another big announcement on international expansion was set to come later this fall. In the meantime, it has set its sights on some of Europe’s most sophisticated markets. 

Europe is full of interconnected countries, so in addition to our roots in the U.K. we will focus initially on regions like the Nordics and western Europe countries including Belgium, the Netherlands, and Luxembourg,” wrote Mr. Dimmock, who is responsible for building out the EMEA team in London. Open positions there and in Terminus’s hubs in Atlanta and Indianapolis are listed here. 

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...