Georgia State University marketing scholar V. Kumar has been selected by China’s ministry of education and a Hong Kong-based foundation for a three-year visiting appointment at a science and technology university in Wuhan, China.
Dr. Kumar is the first marketing professor to be named a Chiang Jiang scholar, which calls for him to foster collaborative research partnerships between Georgia State and the Huazhong University of Science and Technology in Wuhan.
He also is to forge relationships with prominent marketing scholars and senior executives of Chinese corporations to facilitate the exchange of marketing knowledge.
Dr. Kumar is a regents’ professor and executive director of the Center for Excellence in Brand and Customer Management at Georgia State’s J. Mack Robinson College of Business.
He joined Robinson in 2008 and holds the Richard and Susan Lenny Distinguished Chair of marketing and is director of the doctoral program of the college’s marketing department.
The education ministry and the Li Ka Shing Foundation named Dr. Kumar a Chiang Jiang scholar, a program that was founded in 1998 to bring eminent scholars from across the world to Chinese universities to reach and conduct research with prominent academicians at the nation’s leading universities.
Dr. Kumar has received seven lifetime achievement awards for advancing the theory and practice of marketing.