Marketing software firm Terminus’s $90 million Series C raise is at least partially focused on international expansion, with the Buckhead-based company planning to open a London office within the next few months as a beachhead into Europe and beyond.
Terminus aims to have in place by May a vice president and general manager for Europe, the Middle East and Africa, a regional agglomeration known in corporate jargon as EMEA. (A job posting to that effect recently expired.)
The company is following a well-worn transatlantic route, with many well-funded Atlanta startups looking to the financial center as their first global springboard — Brexit notwithstanding. Atlanta’s SalesLoft followed a similar path, noting that the $100 million raise that made it the city’s newest tech unicorn in January would continue to fuel its international outreach.
The Terminus funding round was led by Great Hill Partners, with participation from existing investors Atlanta Ventures, Edison Partners and Hallett Capital. It brings the total capital raised to $125 million and values the company at north of $400 million, according to tech news outlet TechCrunch. Great Hill’s Derek Schoettle and Chris Gaffney join the Terminus board of directors with the investment.
Terminus is a pioneer in the account-based marketing software space, which enables organizations to use a targeted digital approach to customize their product or service offerings to reach high-value accounts.
The company has added 30 employees already in 2020, according to a company blog post.